Marketing Strategy

Ideal business model for 2030

The functions of development, registration, and marketing are progressively strengthened across NICHINO Group, creating a system that can organically promote our own active ingredients and introduced products
Strategies for active ingredients/formulations and crops are planned and implemented based on market research and data
This enables us to better meet the needs of agricultural producers and enhance recognition of the NICHINO brand

Challenges to achieving our ideal business model

Strengthening our marketing strategy through selection and focus
Improving and updating the strategy of our five key priority products* so that they contribute at least 25% of net sales

Strengthening the global simultaneous development of our pipeline products
Promoting the Global Strategic Project (see TOPIC), utilizing project management tools, and strengthening global collaboration through the expansion and use of digital platforms

Cultivating a market-driven approach
Developing and implementing crop- and country-specific strategies for the development and introduction of new products, generating 4 billion yen in sales from new development
Conducting marketing training for the marketing, development, regulatory, sales, and research departments under the slogan “Everyone is a marketer;” strengthening proposal activities based on market analysis by each department

Responding to changing market needs
Launching biopesticide and biostimulant products and achieving 5 billion yen in sales from these product lines
Expanding our portfolio of eco-harmonized products

^*benzpyrimoxan, flubendiamide, pyrifluquinazon, tolfenpyrad, and pyraflufen-ethyl

FY2024 results	FY2025 plan
Global/Local development Promoted the label expansion of our active ingredients to different countries and crops, and promoted the development of mixture products Decided to introduce and develop microbial fungicides and insecticides Introduced the insecticide dicloromezotiaz and launched it in the domestic market	Pursue the selection and development of high-quality ideas generated from a market-driven perspective Promote the global development of new products in the pipeline Maintain the registration of existing products by responding flexibly to regulatory trends
Infrastructure development Introduced project management tools Launched and expanded our information-sharing platform	Utilize the management tools for global simultaneous development Enhance the functionality of our information-sharing platform and utilize it

Promoting a Market-driven Perspective and Global Development

At NICHINO Group, we identify gaps in our product portfolio based on market research and data analysis, and pest control calendars for each country and crop. We formulate and pursue strategies for new product development and launch, as well as strategies to differentiate our products from those of our competitors, including generic products. By utilizing our information-sharing platform and portal site, we consolidate knowledge from various countries and promote horizontal deployment on a global scale. We are also advancing the development of biopesticides and other eco-harmonized products, contributing to global expansion and sustainable agriculture.

TOPIC：Global Strategic Project (GSP)

Launched in 2021, this initiative has formed cross-departmental and cross-regional teams to strengthen and expand our global businesses. It has established mechanisms and procedures not only in marketing, product development, and registration strategies but to facilitate the utilization of financial and human capital, as well as creating operational synergies. Moving forward, we will further develop and deepen these endeavors.